Hamilton, ONTARIO – Today, United Way Halton and Hamilton (UWHH) launched their first podcast episode focusing on local social issues hosting a guest lineup of community advocates and thought leaders.
“Digital platforms such as podcasts are becoming more significant as channels to reach a wider demographic and create dialogue around local societal challenges,” said Mike Mikulak, UWHH Senior Director, Community Impact Strategy and Innovation. “We want to develop awareness and provide solutions, while delivering a platform for community advocates to be the voice of our communities most vulnerable.”
Tapping into emerging communications trends to expand both the UWHH mission and audience is a strategic move towards a more digital focused approach to connect and resonate with today’s demographics.
“Technology has advanced at a staggering pace over the last decade and continues to drive change in how we connect with our audiences,” said Brad Park, President and CEO of UWHH. “Podcasts are in demand and we felt this would be part of our next steps moving forward with our digital strategy. We want to engage, enlighten and create a digital forum that ignites change.”
About Podcast Episode 1
Title:Maintenance vs Innovation
Summary:Our sector is full of big hearts, tiny budgets, and audacious goals. Join us as we explore the forces shaping the non-profit sector, speak to experts and innovators, and share stories from the front lines of the fight to end hunger, poverty, and create more inclusive communities.
This episode’s guests:
Jennifer Loker, Vice President, Resource Development, United Way Halton & Hamilton
Michael Shaen, CEO, The Centre for Collaboration
Penny Burley, Executive Director, Alternatives for Youth
Sasha Tregebov, Principal Advisor, Behavioural Insights Team Canada
Karen Hartnett, Director, Camp Marydale & Marydale Park Operations, Catholic Youth Organization